Do you know what SEO is? If you’re here you probably do and for those of you who don’t – Search Engine Optimisation is the process which increases your rank on search engines by utilising keyword research, on page optimisation, website link building as well as content promotion.
Whilst digital marketing is at the forefront of marketing budgets placing all of your eggs in one basket could be disastrous. Traditional marketing methods have high success rates, are proven to work and also have stood the test of time.
Your brand isn’t just a fancy logo! It must have specific goals in mind which are achieved over a long perid of time; done well it can significantly impact various parts of your business but must be connected to consumer needs, emotions and competitors. Done badly and you could lose out completely.